https://www.rockpapershotgun.com/feedThis is a feed of the latest articles from Rock Paper Shotgun.enCopyright (c) Rock Paper Shotgun a brand of IGN Entertainment, Inc.Sat, 27 Jun 2026 14:00:00 +0000https://www.rockpapershotgun.com/ea-the-big-brains-behind-the-sims-2-hm-fashion-stuff-announce-theyre-transforming-how-brands-connect-with-audiences-with-in-game-billboardsJulian BensonTue, 16 Jun 2026 12:02:00 +0000https://www.rockpapershotgun.com/ea-the-big-brains-behind-the-sims-2-hm-fashion-stuff-announce-theyre-transforming-how-brands-connect-with-audiences-with-in-game-billboardsNintendo Switch 2PS5Multiplayer CooperativeSportsMultiplayer CompetitiveElectronic ArtsPCEAXbox Series X/SEA Sports FC 27Third personMadden NFL 27Single Player<img src="https://assetsio.gnwcdn.com/ea-fc-synergy.jpg?width=690&quality=85&format=jpg&auto=webp" /> <p>In the time-old tradition of marketing, EA have announced something ancient as though it's just been thought up by the boffins in the advertising lab. Their big new moneymaking wheeze to squeeze every last penny out of their games: billboards.</p> <p>In <a href="https://ir.ea.com/press-releases/press-release-details/2026/Electronic-Arts-Introduces-EA-Advertising-Launching-Brands-Directly-Into-Gameplay-and-Live-Experiences/default.aspx">a press release</a> that stretches into essay-length territory, EA sing the praises of their new ad platform, which is "transforming how brands connect with audiences". Companies looking to hock their wares can now pay EA to plaster themselves over any and all in-game advertising slots.</p> <p><a href="https://www.rockpapershotgun.com/ea-the-big-brains-behind-the-sims-2-hm-fashion-stuff-announce-theyre-transforming-how-brands-connect-with-audiences-with-in-game-billboards">Read more</a></p>