"There's nothing worse than an AI-generated pitch": Bloober, Jagex, 11 bit and indie devs on the bruising hurdle of funding a videogame prototype

Edwin Evans-Thirlwell — Sat, 13 Jun 2026 11:00:00 +0000

Among the worries faced by game developers seeking a publisher is the gamble of a prototype – that is, "a playable build that meaningfully shows what’s good about your game – a proof of concept", in the summary of Suspicious Developments boss Tom Francis. Specifically, Francis says a "prototypable project is one where you can build that in an amount of time you can afford to lose".

Few independent devs have bags of time to lose, and there's no guarantee the labour will be rewarded. And yet, many publishers today won't even come to the table unless they can get their hands on a playable slice of a game. At Digital Dragons in Krakow this year, I spoke to people from 11 Bit, Jagex and Bloober Team, together with a couple of independent teams, about the seeming necessity of prototypes and the associated temptation to knock them together using generative AI.

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"There's nothing worse than an AI-generated pitch": Bloober, Jagex, 11 bit and indie devs on the bruising hurdle of funding a videogame prototype